GHAZ PRESS RELEASE

Tempe, Ariz. – August 15, 2017– A new blog, GivingHopeAZ (GHAZ) 2 Minute Crazy Good Ideas debuted today. Giving Hope AZ portal is for and about nonprofits and the businesses that support them, creating mutually beneficial partnerships. Published bi-weekly to our mailing list of over 20,000 nonprofits and supporters, Giving Hope Arizona is designed specifically for individuals who are responsible for – or interested in – nonprofit marketing, social responsibility, community outreach or corporate volunteer programs.

  • Crazy Good Ideas that you may want to copy or adopt into your programs.
  • Leading-edge marketing strategies
  • How companies use community involvement to strengthen their brand and employee engagement
  • The practices and tools needed to become a best-in-class corporate citizen with social purpose
  • Why corporate community involvement is an important driver of business success
  • A great way to benefit your own career and organization to extend your brand reach, attract more funds and volunteers.
  • Directory of nonprofits

“There are thousands of nonprofits doing great things in our state,” said publisher Al Maag, principal of MaagCommPlus marketing and communications firm in Tempe, Ariz. “Our role is not to simply tell readers their stories, but to showcase what they’re doing differently to get noticed and attract donors and sponsors.”

According to Maag, the blog will also feature local businesses, showing their strategic involvement with nonprofits and how that impacts their brands, employees and financial results. “Corporate community involvement is an important driver of business success,” said Maag, who has more than 30 years of corporate community relations experience including Avnet.

GivingHopeAZ is one of the Alliance of Arizona Nonprofits official publications.  Kristen Merrifield, CEO of the Alliance of Arizona Nonprofits. “It is my expectation that blog and website will provide significant educational value to our 800-plus members and provide a platform to grow our organization while sharing the positive activities of our nonprofits.”

“The foundation on which we’re building our blog and website is GivingHope.TV, which we created three years ago,” said Steve Roberts, GHAZ chief of operations who is also CEO of Phoenix-based digital marketing firm New Angle Media. “GivingHope.TV is a unique online TV network that airs nonprofit and social cause videos at minimal to those organizations. Potential donors can watch the videos in our directory, giving the charitable organizations an opportunity to tell their stories using the powerful impact of video – and help raise funds.”

About GivingHopeAZ Magazine

GivingHopeAZ Magazine is for and about nonprofits and the businesses that support them, creating mutually beneficial partnerships. Published biweekly, the blog focuses on helping nonprofits and businesses develop the knowledge, competencies and contacts to partner with one another in ways that make a substantive impact on social causes.

About the Alliance of Arizona Nonprofits

The Alliance is a unifying association formed in 2004 to advance the common interests of more than 20,000 nonprofits in the Grand Canyon State. The Alliance is an action-oriented group of partners across the state – both nonprofits and those in the community who support them – dedicated to furthering the common interests of Arizona’s nonprofits. The Alliance does this by serving, supporting, protecting, and promoting the nonprofit sector. www.arizonanonprofits.org